Creator income, brand-deal & tax tracker · Excel + Google Sheets
Creator Finance Tracker
Plan your content, track every income stream by platform, run your brand-deal pipeline, watch your cash, and set money aside for tax — in one file for Excel and Google Sheets. Type into the logs; a live dashboard does the rest.
- 11 tabs
- Excel + Google Sheets
- Income by platform
- Brand-deal pipeline
- Content calendar
- One-time · no subscription
- 60-day guarantee
This is what's inside your file — one tab in the Excel / Google Sheets workbook you download
Illustration of the spreadsheet layout — you type into these tabs inside the Excel / Google Sheets file. Not a screenshot; no figure shown is a real or promised result.
Who it's for
For creators with more than one income stream
YouTubers, TikTokers, Instagram and short-form creators, streamers, podcasters, newsletter and blog writers — anyone juggling brand deals, ad revenue, affiliate income and the odd product, across more than one platform, who has to work out their own profit and their own tax.
What it actually is
One file. Eleven tabs. Everything links.
You work in a few simple logs. Every other tab — dashboard, platforms, cash flow, tax — updates itself. No setup marathon, no formulas to write.
The tabs you work in
Content Calendar, Income, Brand Deals and Expenses: one line per post, payment, deal or cost, with dropdowns so entries stay tidy. A single Paid / Unpaid flag drives the money side of the whole file.
The tabs that work for you
Dashboard, Platforms, Cash Flow, Tax Reserve, plus Start Here, Settings and Examples. Profit, income by platform, pipeline value and tax set-aside — all calculated automatically.
In your download
Delivered as one download the moment payment goes through — on the confirmation page and in your email from Digistore24. Nothing ships. An optional Brand-Deal Toolkit add-on is offered at checkout.
What it does
Your whole creator business, on one screen
The numbers a working creator needs, kept current as you type.
Income by platform and source
Tag every payment as brand deal, ad revenue, affiliate, membership, merch or tips, and by platform. The Platforms tab shows what share each one is of your income.
A real brand-deal pipeline
Track sponsorships by stage — pitched, negotiating, booked, delivered, paid. The Dashboard totals what is booked or delivered and not yet paid.
Real profit, not just revenue
Income minus expenses, this month and year to date, so you can see what you actually kept.
A running tax set-aside
The Tax Reserve tab keeps a set-aside from a percentage you choose, so the number is always in front of you. It is an organisational figure, not tax advice.
Content calendar
Plan by platform and status, from idea to published, alongside the money it brings in.
It nudges you (optional)
The Google Sheets add-on highlights overdue income and emails you a monthly snapshot and the content due this week. It never emails a brand or client.
Setup
Running in ten minutes
- Enter two settingsYour starting cash balance and the tax percentage you want to set aside. Once.
- Log income, deals and expensesOne line each, with dropdowns. The platform list is already filled in.
- Plan a little contentDrop a few ideas on the Content Calendar by platform and status.
- Read the DashboardProfit, pipeline, tax reserve and your platform mix — filled in for you.
A Quick-Start Guide (PDF) walks you through it, and there is nothing to install.
Why one file, not another app
You own it. It doesn't bill you every month.
Creator and freelance finance apps are typically $10–20 a month (typical advertised ranges as at July 2026; these are typical alternatives, not any one named product). Creator Finance Tracker is a one-time file you keep.
| Creator Finance Tracker | Typical monthly app | |
|---|---|---|
| Cost | $47 once | $10–20 every month |
| Your data | A file you own | On their servers |
| Works offline | Yes | Usually no |
| Excel & Google Sheets | Both | Their app only |
| Content calendar included | Yes | Rarely |
| Renewals to cancel | None | Ongoing |
Try it for a full 60 days
Buy it, set it up, run a couple of months of your real numbers through it. If it isn't right for you, request a refund through Digistore24 any time inside 60 days of purchase and you get your money back. No questions, no hoops.
Questions
Good to know before you buy
How do I track creator income across platforms?
You log each payment on the Income tab and tag it by source and platform using the built-in dropdowns. The Dashboard, Platforms, Cash Flow and Tax tabs update themselves. It works the same in Excel and Google Sheets.
Does it track brand deals and sponsorships?
Yes. The Brand Deals tab is a sponsorship pipeline with stages from pitched to paid, plus deliverable, value and due date. The Dashboard shows the value of deals that are booked or delivered but not yet paid.
How much should a creator set aside for taxes?
The Tax Reserve tab keeps a running set-aside from a percentage you choose, so you always have a number to work to. It is an organisational tool, not tax advice — confirm your own rate and what's deductible with a qualified professional.
Do I need Excel?
No. The workbook opens in free Google Sheets as well as Excel. Use whichever you have.
Is this a subscription?
No. One payment, and it's yours. Nothing to renew, nothing to cancel.
What if it's not for me?
You have 60 days and you get your money back. Request a refund through Digistore24 — no questions, no hoops.
Get Creator Finance Tracker
Run the business side of creating
- One workbook — works in Excel and Google Sheets
- Content calendar, income by platform, brand-deal pipeline
- Dashboard, cash flow & automatic tax set-aside
- Automation add-on + Quick-Start Guide + AI Prompt Pack
- Instant download · works worldwide · 60-day money-back guarantee
The price above is the price at checkout. Secure checkout and instant delivery by Digistore24.
Optional add-on at checkout
Brand-Deal Toolkit — $19
A one-time add-on you can tick on the Digistore24 checkout page alongside Creator Finance Tracker. It is a set of ready-to-use documents for pitching and pricing brand deals, delivered in the same download as the main workbook:
- Outreach templates for pitching brands by email
- A rate calculator to price a sponsorship by audience size and deliverables
- A sponsorship checklist covering what to confirm before you say yes
Digital add-on, instant download with your main purchase. Not sold separately. Covered by the same 60-day money-back guarantee as Creator Finance Tracker.
100% digital product — instant download, nothing ships.